AP4: Use Cases

For the success of a newly established service-platform, it is essential for the platform to provide attractive applications for the intended users and differentiated applications for the competition (use cases of services) from the beginning. In this way, Apple developed central applications for the first iPhone by itself (MP3 player, e-mail, browser, calendar, photo application). For a mobility platform use cases can on the one hand, be low-risk, realized with partner contracts or OEM contracts (to later be replaced by one’s own solutions if necessary, (compare Apple Maps with Google Maps on the iPhone), but on the other hand, innovative and new use cases can initially be provided exclusively, which is desirable for the platform developer. The cooperation with research departments, universities and start-ups provides particular opportunities.

While the public space is already largely digitally charted in the area of indoor maps (museums, malls, underground stations, big passenger hubs, airports, parking garages, office buildings, administration buildings) it still provides a conceptual, obvious extension of the routing planning and guidance concept. So far, this is just rudimentarily implemented because of juridical and technical challenges (problem with the localization, standardization of 3D card formats).

Depending on the platform operator’s business model (advertisement, with costs services, publicly subsidized services, data exchange deals), use cases, in which road users are specifically influenced, have to be examined in order to achieve higher level goals. From a municipal or communal perspective, they are desirable for environment-sensitive traffic management or risk-minimizing traffic management at major events or catastrophes for example.

Similarly it is possible, that companies want to optimize their employees’ business trips, or that tourism associations want to optimize the travel routes of their guests. Together with the juridical and ethical questions, miscellaneous informational problems (transparency of user goals, incentive models, and design of user interfaces) have to be examined as well.

Many of the mobility applications have a collaborative (“social“) aspect: The users are not only individual, passive service users, it is also about the social context – for example with friends, family members and colleagues. In times of the Internet, the individual social room is continuously expanding, so that opinions, references, critics and the conduct of third parties (e.g. Amazon, Apple, app store) have a high influence on one’s own conduct. Therefore, appropriate elements of social media applications (assessments, personalized recommendations, feedback channels, Q&A functions, neighborhood advice) have to be integrated into a preferably consistent form and if necessary across applications.

TP4.1: Models & Tools for Indoor-Maps
TP4.2: Environmentally-Sensitive Traffic Management
TP4.3: Traffic Management on Major Events
TP4.4: Collaborative and Social Mobility Services